編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | KE1014 | Kheyti: Product and Business Development at an AgTech Social Enterprise | Sawhney, Mohanbir | Entrepreneurship | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
2 | NTU101 | Blk71: Growth of a Singapore Startup Ecosystem | Chew, Hui Min;Neo, Boon Siong | Entrepreneurship | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
3 | SCG527 | Xiaomi: Designing an Ecosystem For the "Internet of Things | Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew | Entrepreneurship | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
4 | HK1099 | Starbucks China: Managing Growth through Innovation | Farhoomand, Ali;Ziolek, Filip | General management | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
5 | HK1103 | Facebook: Facing Off Against Tencent | Farhoomand, Ali;Lowry, Paul;Ziolek, Filip | General management | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
6 | TB0493 | Volkswagen''s Defeat Device Debacle | Moffett, Michael | General management | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
7 | IN1338 | Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model | Albuquerque, Paulo;Carrick, Anne-Marie;Niessing, Joerg | Marketing | Methodology in Business Case Analysis II( 10620EMBA501500 ) |
8 | IN1324 | A Dark Horse in the Global Smartphone Market: Huawei''s Smartphone Strategy | Xiao, Yangao;Tong, Tony;Chen, Guoli;Wu, Kathy | Other | Methodology in Business Case Analysis II( 10620EMBA501500 ) |